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Digital Content Editor

Apply now Job no: 492743
Work type: Exempt Staff
Location: Gambier, OH
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Kenyon College is conducting a search to fill the position of Digital Content Editor. The Digital Content Editor creates and curates content for Kenyon’s digital platforms with an emphasis on building community through engaging storytelling and genuine reciprocity. With a deep understanding of social media and a talent for perfectly pitched posts, this savvy, quick-witted individual is Kenyon’s central voice — and ear — in the digital landscape.

The editor is on the forefront of the College’s efforts to reach a variety of important audiences, with an emphasis on prospective students and parents and those who influence them, including current students, parents and alumni. The editor is tuned into the conversations that are occurring and emerging in the communities that matter most to us, particularly on our own campus, and understands how they intersect with institutional goals.

With a keen editorial eye, the editor possesses a knack for identifying stories that promote Kenyon’s brand and speak to the soul of the place. An expertise in Kenyon’s digital platforms — social media, webpages and enrollment marketing emails — allows the editor to make astute judgments on how stories can best be told and on which channels. The editor also tracks analytics on these platforms, informing the communications team’s decisions about the creation and use of digital content.

Reporting to the Director of Creative and Brand Strategy and collaborating with members of an ambitious and fast-paced communications team, the editor plays an important role in the expression of Kenyon’s brand by contributing to staff meetings and brainstorms and advising on creative and editorial projects.

Primary Responsibilities

Social Media

  • Create and curate content for the College’s social media channels, with an emphasis on Facebook, Twitter and Instagram. Look for opportunities to creatively and cleverly convey Kenyon’s distinctions, upholding and building on brand messaging guidelines. 
  • Monitor the College’s Facebook, Twitter and Instagram channels, responding to and interacting with prospective and current students, alumni, parents and community members. Utilize social listening and analytics to analyze and report on Kenyon’s social media activities, practices and reputation.
  • Collaborate with the Video Producer on Kenyon’s overall social media presence and work with the Graphic Designer on the cohesive visual presentation of digital content and campaigns across online platforms.
  • Keep current on social media best practices and provide guidance to Kenyon faculty and staff members, including liaising with social media account managers and content producers in Admissions, Alumni and Parent Engagement, and Campus Life.

Website

  • Write and edit content for brand-forward pages on the College’s website that serve as top destinations for prospective students. This includes posting, packaging and promoting news and feature stories, blogs and videos that align with brand messaging. 
  • With guidance from the Director of Creative and Brand Strategy, seek to elevate student voices and viewpoints across Kenyon’s digital landscape by supervising and mentoring student writers, working with them to generate story ideas for blog posts, and editing, posting and promoting the content.
  • Collaborate with the News Director and Director of Web Strategy on the management of the digital editorial calendar. 

Enrollment Communications

  • Support the Director of Creative and Brand Strategy on managing the enrollment email communications strategy for prospective students at all stages of the recruitment funnel, encouraging them to inquire about Kenyon, explore the website, visit campus, apply and enroll.
  • Write and update emails driving prospective students to key landing pages on Kenyon’s website as well as videos, stories and blog posts that align with brand messaging.
  • Help ensure the timely flow of email communications to prospective students and utilize analytics to report on effectiveness among audience segments and advise on strategy.

Supervisory Responsibilities

  • Student writers and content producers

Qualifications

  • Bachelor’s degree in journalism, communications, English or a related subject.
  • Two to three years of writing and editing experience in a higher-education, agency, corporate or non-profit digital setting, or an equivalent combination of education, training and experience.
  • Familiarity with AP style conventions, excellent spelling and grammar skills, attention to detail.
  • Demonstrated ability to use social media channels and digital content management systems in a goal-oriented environment.
  • Understanding of admission and fundraising issues facing small, selective liberal arts colleges.
  • Record of achievement that includes evidence of successful planning and problem solving.
  • Ability to meet deadlines and execute complex projects in a highly collaborative environment.
  • Creativity in using technology to tell engaging stories.
  • Refined editorial judgment. 
  • Hybrid work is a possibility for this position.

Kenyon College is a nationally prominent, private liberal arts college where academic excellence goes hand in hand with a strong sense of community and close relationships among students and professors.

Compensation and Benefits

Salaries at Kenyon are competitive and commensurate with experience. In addition to an attractive salary, Kenyon offers benefits for employees and their family members. Children of employees are eligible for 100% tuition waivers at Kenyon, and through the Great Lakes Colleges Association, children of employees are eligible for 85% tuition waivers at fifteen other of the nation's finest liberal arts colleges.

We also offer health and dental insurance, TIAA/CREF retirement, and many other benefits, including provisions for a spouse, families, and domestic partners. Details about benefits as well as conditions of employment are described more fully in our Staff Handbook.

Kenyon is a unique place to live and work. To discover why it should be your next home, click here.

Kenyon College is an equal opportunity employer and applications from members of all underrepresented groups are encouraged. It is the College's policy to evaluate qualified applicants without regard to race, color, national origin, ancestry, sex, gender, gender identity, gender expression, sexual orientation, physical and/or mental disability, age, religion, medical condition, veteran status, marital status, or any other characteristic protected by institutional policy or state, local, or federal law. Kenyon College has a strong commitment to supporting diversity, equity and inclusion. Please visit our Diversity at Kenyon website.

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